Coming from America, I stand out culturally through reference. But as I personally become familiar it is clear the warmth and sincerity of the mountain folk in the Rodope Mountains could not be more special.
Embroidery means that the basic material (textile, leather) is being decorated with a thread going through it, unlike the weaving, lace, net or crochet - which methods produce the base and the decoration too. In the traditional world it is also called sewing, and the person doing it a sewer or seamstress.