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We are building a brand that draws inspiration from indigenous folk culture into a modern context. We model right business practices by:

  • Employing local artisans and community members
  • Focusing on women’s rights and ethical pay
  • Keeping oral traditions bound to artisans alive via our website video content and happenstance; every story told and heard creates an interaction of value
  • Maintaining traditional techniques of textile making and apothecary in our production processes
  • Committing to fully natural ingredients/organic
  • Organizing apprenticeships to disseminate skills and knowledge
  • Funding scholarships to support Apprenticeships
  • Setting up workshops to encourage heritage-based cultural conservation
  • Advocating the value of traditions through business partnerships  throughout Eastern Europe and beyond